Accelerating into a New Era in Energy
IBM and Kyoto Publishing are working together to build “Generating Insights – Accelerating into a New Era in Energy,” a published report, companion website and community to help energy and utility executives understand and adopt new business models and strategies that will enhance shareholder value in this new era in energy.
Building the new grid – The world is ready for Smart Grid. More than ready! Where it’s been deployed, the benefits are real and the players have taken the leap to the next level. This chapter will explore progress and experiences with the Smart Grid to date, ranging from strategy and implementation approaches to matters of tactical execution, management and operations.
Reinventing energy – New technological developments, new industry models and advanced analytics & optimization techniques are rapidly changing the industry. The industry’s research and development ecosystem, made up of a broad cross-section of energy providers, vendors and alliances, are working on a range of advanced technologies and experimenting with demonstration projects. Renewables, Home Area Networks, nuclear generation and hybrid electric vehicles have all attracted significant attention. This chapter will help to illuminate some of the exciting changes and possibilities.
Investing in the future – Governments around the world are making energy and environment a top priority. Investments from utilities, technology companies and venture capitalists are also continuing to grow. This chapter will explore topics relating to stimulus programs and regulatory models that are intended to achieve energy independence and reduce greenhouse gases. Additionally, it will explore a myriad of other investments in new, sustainable energy technologies.
Realizing the returns – This chapter will explore the benefits and value of Smart Grid and “new energy” investments with an eye toward real-world cost savings, environmental benefits, and other positive outcomes. See who is creating significant value and defining the path we’re taking toward the transformation of the global energy value chain.
Partner – IBM Energy and Utilities Practice
As a partner, IBM’s role in the project is that of thought leader, evangelist, driver, and distributor. IBM is writing several pieces for the project, and working with Kyoto Publishing to invite other industry thought leaders including: corporate executives, academics, industry analysts, political figures, and business partners to contribute sponsorship, thought leadership, case studies and interviews. The project has significant visibility in the industry as IBM has successfully used the reports in marketing efforts and client meetings for the past decade. IBM regularly receives very positive feedback on the quality and impartiality of the report, and with this year’s edition will be expanding its global reach and focusing on strengthening communication channels between end users and vendors.
Where will the Report be distributed?
The Report will be distributed by IBM and Kyoto Publishing to global energy executives. 80% of the distribution is through IBM global Energy and Utilities practice who deliver copies to clients, prospects, partners and key opinion influencers within the public and private sector worldwide.
- Chief Procurement Officer
- Regulatory Relations
- Chief Customer Officer
- SVP Energy Delivery
- VP transmission and Distribution Business Operations
The Report will be produced using triple certified paper, sustainable print and packaging techniques, and all unavoidable emissions will be offset.
Sponsor Benefit: IBM’s distribution support means we are able to deliver your value proposition directly to key decision makers and influencers within the global energy and utility industry.
Total Print Distribution – 15,000 Copies
Online – Building a Community
Kyoto Publishing will be building a website and online community to maintain dialogue with global executives throughout the year using social media tools including Facebook, Twitter, and LinkedIn.
The site will include all content from the published edition and additional white papers, case studies and interviews. We will optimize the site for search engines around the topic of smart grid, energy, and economic performance. Due to direct mail and online marketing efforts traffic is expected to increase rapidly.
We will be releasing new, exclusive content throughout the campaign to maintain the projects visibility across all forms of media.
Our clients will be able to leverage educational content to create a call to action and lead generation on the web site.
Sponsor Benefit: The web site’s lead generation tools provide a steady stream of leads during the 12-month campaign. In Similar projects our sponsors receive and average of 30 leads per month.
- Demonstrate your company’s ability to execute and help utility and energy service providers.
- Utilize thought leadership to educate and influence the RFP process within utility and energy service providers that are seeking solutions.
- Enhance your company’s brand recognition through association with credible thought leaders in utility and energy service providers.
- Provide your business development team third party collateral that puts your expertise in context and demonstrates ability to execute within utility and energy service providers.
- Generate qualified leads through our exclusive lead generation programs.
- Cost effective direct mail strategy, collateral for trade events and valued prospects.